An explanatory film is a video that explains the added value of your products and services, while answering open questions and making it easier for potential new customers to decide to contact you. This can reduce the time it takes for a potential client to become a customer by up to 70%.
A well-written script is crucial for an effective explainer video. It is advisable to have someone who does not work in your company read the script and give feedback before the production starts. It’s also important to keep the video’s length in mind – a good explainer should be less than 90 seconds.
Animated films are the most popular form of explanatory film. With attractive graphics, they can express even complex relationships in a short time and are also ideally suited for posting on social media. It is a good idea to dub the animation with a professional film narrator, as pictures alone are often not enough to communicate a message in an interesting way.
A subtype of explanatory film is the talking head video. This type of video features a main character, usually a subject matter expert, speaking directly to the viewer. It is a good option for companies on a tight budget, especially those that need to demonstrate their product’s functions and interfaces. To make the video more interesting, it is a good idea to include credibility boosters like notable clients, awards you’ve won, or sparkling reviews. erklärfilm